Bloom

Bloom aims to get to the root of people’s emotions and help them blossom into fulfilled individuals. Naming the brand, we steered from overused nutritional terms and really embraced the essence of the healing journey. Contrasting the sterile and slightly old fashioned health industry, we opted for a hand drawn logo, doodley illustrations and vibrant colours to create an identity that feels personal and authentic. 

Consultancy for Nutritional Psychology, Zurich